A spokesman for the British horseracing industry has condemned President Trump for re-tweeting messages bearing hateful narratives along the lines of: “I hate Christmas jumpers, they’re always so colourful, a hate anything which isn’t white.” Or something like that – I may have just made it all up.

Even so, I’m guessing that this item of totally Fake News may already be prompting you to consider going out to buy a Christmas Jumper of your own – or maybe dozens of Christmas Jumpers to give to all your friends and family, just to spite Nasty Donald. I hope so, because The Racing Post has just launched its fourth range of charity jumpers, sales of which will benefit Racing Welfare.

Each jumper features a loud design, of dubious taste, and costs £19.99 from the racingpost.com online shop. One of them was designed by Sam Twiston-Davies, whose father trains this week’s selection – Double Ross in the race which is no longer called the Hennessy Gold Cup at Newbury this weekend. Previous designs, since 2014, have already raised £40,000 for racing charities. But although jump jockeys have a long history of sporting brightly coloured woolly jumpers, racing isn’t the only sector that has jumped onto the jumper bandwagon. Apparently Friday 15th December has been designated as Save The Children Christmas Jumper Day.

If you have a child of school-age, no doubt you’ll be asked to make a donation so that they can attend class in a colourful acrylic creation – and shame on the parent who forgetfully sends their son or daughter to school wearing their normal uniform. If you need inspiration, the christmasjumperday.com website is full of helpful tips (although seemingly none of them are for Newbury this weekend), explaining how you can simultaneously celebrate and raise funds for good causes at work, at school, at Kelso, at a race-meeting in December, etc, etc.

In fact, we were so inspired, that we’ve decided to help our racegoers make the most their Christmas Jumper investments. Every visitor to Scottish Borders National Raceday, on Sunday 10th December, will qualify for a free racecard (normally £2.50) if they are sporting a genuinely flamboyant Christmas Jumper. And not only that, we’ll make an additional charitable donation of £1 for every person who uses their jumper to claim a free racecard.

So let’s recap – you can donate to charity by purchasing a jumper that you don’t really want to be seen in, you can then save money by wearing it at the races while stimulating a further donation from us. What a deal! I just wish I could find someone famous who could re-tweet the message.